For CPS Energy’s 75th anniversary luncheon, we created an event identity that reflected the theme “EmPOWERing the City”. As a city-owned energy company, we wanted to incorporate the city into the overall logo by adapting the traditional power symbol to include San Antonio’s iconic Tower of the Americas. This icon inspired our application of other elements to include our design of invitations, programs, credentials, centerpieces and all other collateral related to the event. The holographic foil used on the invitations was also a nod to the hologram of our city’s Mayor that was revealed during the luncheon.