La Funke Brewing Co.
Logo design & Brand positioning | Print & Collateral | Branded Goods
LaFunke Brewing Co. is not your typical brewery and we wanted their logo to reflect that. We created a logo that was unique among the many Texas breweries and not kitschy or hipster in nature, as some beer brands can be. During our research for this brand we unearthed the “Brauerstern” or “brewer’s star”, and incorporated it into the overall logo design. Once the logo was established, we developed a modular system (which includes logo, taglines and elements) that would allow the brewery to evolve while maintaining the overall look and feel when used on various mediums.
Create a full brand for this project, that has flexibility, options and a variety of colors and patterns, to be used throughout seasons and flavors.
Create flexibility on the use of this brand, as it will need to be used in different areas and places.