Innovation is what describes this client and rebranding!
From the beginning our process was to take their
existing brand and
Not only did we get to develop an event identity, we also got to produce a system of things around it. This one started uniquely with an element that the client uses everyday as a marker (see picture to the left.) we used that to help create and inform the event logo which then went on everything. We then developed all else around a Safari theme with travel documents, canteens, tickets and passports, even custom stamps for the passports!