This group puts on a scholarship luncheon and fashion show every year as a fundraiser for youth in agriculture and education for the San Antonio Rodeo. We began working with them on the 10th Anniversary of this event, and this next year we really got to create an event identity for them that helped elevate their brand and took their theme to the next level.
Pictured are elements from the eleventh year, where we really wanted to bring a touch of modern to the consistency of the Western theme. It is a fashion show after all! We were asked to use colors from a ranch of that year’s honoree, and we worked with the richness of that and added to it. This is the second time we had been asked to design a scarf, and have been told it is a favorite of all the scarves so far!