LaFunke Brewing Co. is not your typical brewery and we wanted their logo to reflect that. We created a logo that was unique among the many Texas breweries and not kitschy or hipster in nature, as some beer brands can be. During our research for this brand we unearthed the “Brauerstern” or “brewer’s star”, and incorporated it into the overall logo design. Once the logo was established, we developed a modular system (which includes logo, taglines and elements) that would allow the brewery to evolve while maintaining the overall look and feel when used on various mediums.
When we decided to start a business, our first step moving forward was to develop our brand. We knew the importance of effective branding and how critical it is for starting and sustaining a successful business, especially in the craft brewing industry. We knew designing a brand should be left to the professionals and fortunately, a friend recommended Shane Kyle from Goods Collective. Shane and his staff worked with us to create a solid company brand. To achieve this, the folks at Goods Collective listened to us, understood our vision and created a professional brand that represents our company and our values. Through the entire process, Shane and his team exceeded our expectations. They treated our business like their own. It was amazing to have a team of people so excited and engaged in our dream. Not only did they develop an amazing brand, but they provided encouragement and support along the way. It's clear to us that the great people at Goods Collective has extensive experience in brand promotion and has worked with us on promoting our brand online and through social media. The experience with Goods Collective has been extremely positive and we would recommend Goods Collective to anyone looking for a logo and branding design professionals.
-Steve La Flam