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Ripe is a weekly farmers market featuring fresh produce, Texas meats, artisan bread and coffee, and other local food and gift items. The client wanted to convey the market and its offerings as fresh and always “in season.” Goods Collective was hired to create a unique branding and Event Identity for this new and exciting market at the Eilan property.

Goods Collective crafted a flexible logo that could change with the seasons, utilizing colorful fruits and vegetables in the design. GC also created and produced unique items made to support the market. The final production to help promote and support the market were a branded canvas shopping tote, t-shirts made to be sold at the market, and event and directional signage to assist guests in navigating the property.

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