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For this project we got to create a one-of-a-kind family friendly event identity that would commemorate the 50th Anniversary of Pape-Dawson. At the beginning, the client only knew they would be at the zoo, and wanted to create an unforgettable event for their employees and their families. Then we built around that…

Not only did we get to develop an event identity, we also got to produce a system of things around it. This one started uniquely with an element that the client uses in their day to day as a marker. We used that to help create and inform the event logo which then went on everything. We then developed all else around a Safari theme with travel documents, canteens, tickets and passports, even custom stamps for the passports!

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